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We wouldnt do this at home, so let's not do it to our waterways. This is the headline for a new press campaign for South East Qld Healthy Waterways which was launched in Quest Newspapers. The brief was to emphasise to people in South East Queensland, how important it is to keep it clean in our communities so that our waterways aren’t polluted by absent-minded even negligent behaviour. We realised that the best way to get the message across was to bring the message into people's homes. So we came up with four different concepts using common pets and scenes from home life.
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