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The brief was pretty simple: boost awareness of the You Name It - Labels! brand and provide a point of sale for potential customers, that being the website. The idea: have kids invent spontaneous stories about how they lost clothing or school items, film them and wrap up the commercial with the You Name It - Labels! solution. The simple, memorable promise in the commercial is: Lost is found. The production was a truly collaborative effort with children cast from associated families and friends. The end result is an effective TVC that represents excellent value.
Client: Kevin & Cate Hearn, You Name It - Labels!
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